New music tips no 5

June 4, 2008 at 7:20 am (Uncategorized) (, , , , , )

Another tip from the book of Derek Sivers, here we have two seperate tips that will help you get just that little bit further in your promo:

Read about new music. Use the tricks that worked on you.

Go get a music magazine that writes about new music.
You’ll read about (and see pictures of) dozens of artists who you’ve never heard of before.
Out of that whole magazine, only one or two will really catch your attention.
I don’t have the answer. Only you do. Ask yourself why a certain headline or photo or article
caught your attention.
(Was it something about the opening sentence? Was it a curious tidbit about the background of
the singer? What was it exactly that intrigued you?)
Analyze that. Use that. Adapt those techniques to try writing a headline or article about your

Have the confidence to target

If you don’t say what you sound like, you won’t make any fans
Proudly exclude some people
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If you target sharp enough, you will own your niche
Bad Targeting Example: progressive rocker targetting teenybopper

If you don’t say what you sound like, you won’t make any fans

A person asks you, “What kind of music do you do?”
Musicians say, “All styles. Everything.”
That person then asks, “So who do you sound like?”
Musicians say, “Nobody. We’re totally unique. Like nothing you’ve ever heard before.”
What does that person do?
They might make a vague promise to check you out sometime.
Then they walk on, and forget about you!
You didn’t arouse their curiosity! You violated a HUGE rule of self-promotion! Bad
bad bad!
What if you had said, “It’s 70’s porno-funk music being played by men from Mars.”
Or… “This CD is a delicate little kiss on your earlobe from a pink-winged pixie.”
Or… “It’s deep-dancing reggae that magically places palm trees and sand wherever it is played,
and grooves so deep it makes all non-dancers get drunk on imaginary island air, and dance in the
Any one of these, and you’ve got their interest.
Get yourself a magic key phrase that describes what you sound like. Try out a few
different ones, until you see which one always gets the best reaction from strangers. Use it. Have
it ready at a moment’s notice.
It doesn’t have to narrow what you do at all. Any of those three examples I use above could sound
like anything.
And that’s just the point – if you have a magic phrase that
describes your music in curious but vague terms, you
can make total strangers start wondering about you.
But whatever you do, stay away from the words “everything”,
“nothing”, “all styles”, and “totally unique”.
Say something!


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