Myspace promotion 101 for bands

June 3, 2008 at 6:35 am (Uncategorized) (, , , , , , , )

Myspace has been around for awhile, hell I had a myspace account when it first started up years ago but I never thought it was anything other than a way to meet people and keep in touch with friends.  Little did I know of the power of myspace, especially for bands to find fans and network.  It’s the greatest thing since sliced bread!  Below are some tips on how to get your myspace page happening if your a band.

Ironically, this initial step starts out offline. First, collect any promotional materials you’ve produced for the band. This can be anything from digital art used for flyers, band photos, music videos, member bios, and (most importantly) your tunes. The larger the pool of content you amass, the easier it should be to pull together a dynamic MySpace page with cohesive thematic ties.


Women with accordions in front, dorky dudes in the back.

Look and learn: Women with accordions in front, dorky dudes in the back.

Band photos have been done a million different ways, and most of them are awful. The temptation to take those trademark “fake candids” or jokey Abbey Road remake shots is going to be strong. Don’t do it. In the immortal words of David St. Hubbins, there’s a fine line between stupid and clever. Play it straight or you’ll likely end up looking awkwardly self-aware.

Ultimately, however, you want to get noticed. When you play a show, you want the club promoter or local newspaper to use your band’s photo to illustrate the gig write-up. Also, when people go to your page, they are not going to add you as a friend if you look like a bunch of dorks.

Tip: Put your most attractive band member front and center.

Tip: If you have a quirky instrument in the band, hold it in the photo. Put the cellos, accordions and SynthAxe Drumitars in the picture, but leave the vintage guitars in their cases.

Tip: The brick wall line-up shot is a major no-no.

Tip: If time and money aren’t an issue, schedule a consultation with a local professional photographer. Rest assured, the outcome will definitely look better than the picture you took in your bedroom rocking out with a point and shoot. Style, cost, and skill level vary drastically from one photographer to another, so shop around. Also, any photographer worth their weight in should be able to offer digital copies.


As you hopefully already know, MySpace band pages are outfitted with a rudimentary music player. So, if you haven’t converted your music to a digital format, now is the time. Be sure to rip your tracks in the best quality available, because the audio is bound to be compressed further down the road.


Video shares a lot of rules with audio. You’re going to want to convert any performance or promotional videos you’ve shot into a digital format. YouTube makes for an ideal hub for digital video, as its embeddable player is easy to incorporate into MySpace band pages.


Every band has a story, right? If you haven’t already, take a moment during this collection phase to jot yours down. You might be building a graphically-driven page to market your music, but potential fans will probably want to know details like members’ names and background info. Oh, and most importantly — proofread, proofread, proofread.


Myspace has a way for Bands to list events and upcoming shows which is nice. The interface is a little 1999, however. For maximum exposure make sure to get your Events listed on Upcoming which will distribute your events all over Yahoo! including Local, Search and Yahoo! Music. Keep an eye on the watching/going numbers and link back to your “Buy Tickets links to round out the experience.

Step 2: Window Shop for a Page Layout

I know, I know — you’ve probably already got some bitchin’ layout with glitter and flames planned in your head. But it can’t hurt to look around. Cruising through other bands’ MySpace pages can be extremely helpful when it comes to finding inspiration. Look at it this way — even if you don’t see anything you love, you’re bound to find dozens of layouts you absolutely hate. Working backwards, you can probably formulate a clear idea of what you’re looking for. Paired with the inventory you took in the previous step, you should have a rough idea of the pieces in play and how to bring them all together. If time and artistic inclination are in your favor, you might even want to sketch out a rough mockup for later reference. Above all else, remember that you’re creating a promotional springboard for your band — so, if you’ve chosen a layout that’s generally bloated, confusing, or hard to navigate, head back to the drawing board.

Step 3: Setup a Core Base of Friends

One really is the loneliest number. Now that you’ve got your profile up and full of goodies, it’s time to add friends. No one likes to admit it, but the easiest way to a befriended band page is to hit up your personal friends. It makes everyone feel a little dirty, but it’s relatively painless and easy to build a skeleton crew. Ping your friends via direct messages, comments, or even bulletins that the band page is up. Most people (worth calling friends) will humor you, befriend the band, and give your uploaded songs a few courtesy plays.

Tip: Hit the local scene first. Bands tend to stick together on a regional basis. Just make sure any unsolicited friendship requests include a brief note introducing your band and asking for their support.

Tip: Play nice. Self-promotion through inter-band beefs comes much later in the game, so just focus on working all your amicable social networks until you get things off the ground.

Step 4: Update Often

Let your Myspace friends know about awesome show moments like this one.

Let your Myspace friends know about awesome show moments like this one.

Even if you’re in this for purely promotional reasons, you have to remember that MySpace is about being social. Keep things fresh with a weekly blog post, FYI bulletins for general band news, and a concert calendar. Mixing things up in terms of the music available on the page can help too. Although it’s tempting to upload as much of your catalog as possible, it might prove advantageous to release tracks in smaller bunches. Keep the content moving. Regularly swapping out profile pictures and backgrounds is great way to recapture attention.

Tip: If the band is going through a slow period in terms of performances, you can still broadcast other shows or events that the band may be attending. Passing the torch like this is helpful for fellow bands, and it allows you to remind fans that you exist — even when you’re not performing.

Tip: Don’t get spammy. Once your flood of content becomes overwhelming, people are bound to stop listening. Make sure that all your updates are relevant, punchy, and consistent with the personality of the band.

Step 5: Branch Out

With the fundamentals in place, you should be ready to start marketing your band page actively on the site. One of the best places to look for potential fans is the pages of similar bands. Sure, you might think your anti-indie noise-pop band is one of a kind, but chances are there’s another one on MySpace that appeals to the same crowd. The ideal way to capitalize on this is either befriending the other band and working out some cross-promotional agreement (tricky), or just pop up onto their page every once in a while with a comment or tasteful plug (much easier). If this doesn’t fly with the page owners, you can always approach their friends individually with a non-spammy invitation to visit your band’s page. Given the unpredictability of a person’s musical taste, it may take a while to reach critical mass. But take solace in fact that the numbers are in your favor — the more times you put your band’s page out there, the more likely you are to net some visits.


1 Comment

  1. Premade Myspace Layouts said,

    absolutely a great blog
    thanks for those interesting tips..
    this blog rocks!!!
    have a nice day!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: