New Music Tips no 1: How to call attention to your music.

May 23, 2008 at 10:39 pm (Uncategorized) (, , , , , , , , )

Here are some tips on how to get your music out there to the people, by the man himself, Derek Sivers.  For those of you who don’t know, Derek is the man behind CDbaby, the best online distributor of music there is.  Go to there website and find out more:

And here’s tip no 1:

Be Considerate: Think of everything from their point of view

Constantly ask, What do they really want?
Reach them like you would want to be reached
They know nothing about you. Don’t assume anything.
Read about new music. Use the tricks that worked on you.

Constantly ask, What do they really want?

Want to know the basic rule or marketing and promoting your music?

Constantly ask, “What do they really want?” (with “they” being anyone you are trying to reach)

Think hard, and don’t take this one lightly.

Thinking of everything from the other person’s point of view is one of the best things you can do in
life. If done right, it will elevate you into the clouds along with a few select immortal beings.

Every time you lift up the phone. Every time you write an email. Every time you send out a
Think why people in the music industry are REALLY working this job. Try to imagine
them as just a well-meaning human being who is probably overworked, looking for a little happiness
in the world, and likes music (or the music world itself) enough to do what they do, even
though they could be doing something else.

Think what their email “IN” box must look like, and how it would be unwise for you to send them
an email with the subject of “hey” followed by a 7-page email detailing your wishes for success.

Think what people are REALLY looking for when they go out to a club to hear music.
For some people, it’s just a way to be seem to increase their popularity. For some, they’re searching
for some music that does something completely original and mind-blowing. Some are looking
for total visual entertainment.

Nobody owes you their attention. Not your audience. Not a person you happened to call or email.
Not even the music industry.

Let go of your ego entirely. Think of everything from their point of view. Be their dream
come true.

Do what they really want.


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